한국어中文

COMPANY PROFILE

Data that unlocks
real estate potential

Unlocking Your Asset’s True Potential

A commercial real estate partner that backs every decision with data

Email usBrowse office districts

COMPANY OVERVIEW

Company overview

BLUEPIN REALTY is a commercial real estate brokerage on Teheran-ro in Gangnam, Seoul. We broker office leases, building sales and headquarters leases, and we also design and build office interiors.

Company
BLUEPIN REALTY (주식회사 블루핀부동산중개)
CEO
Choi Kyu-young (최규영)
Location
13F Victoria Building, 327 Teheran-ro, Gangnam-gu, Seoul 06150, Korea
What we do
Office leasing, building sales and headquarters leasing; office interiors
Divisions
Investment Strategy · Leasing Advisory · Asset Management
Where we work
Gangnam (GBD) · Seocho · Songpa (Jamsil) · Seongsu · Yeouido (YBD) · City Center (CBD) · Pangyo & Bundang (BBD)
Registration
Brokerage 11680-2024-00367 · Business 723-86-03268

INSIDE BLUEPIN

BLUEPIN is setting a new standard for commercial real estate investment and asset management in Korea.

BLUEPIN has built an Omni Asset Matrix that links every stage of real estate: sourcing and acquiring quality assets, financing, detailed leasing advisory, property and leasing management (PM/LM), value-add and, finally, the exit strategy. Drawing on years of time-series data and real-time market analysis, we look beyond short-term returns to maximize an asset's True Value over its whole life cycle — and that has earned us a high level of trust.

Everyone at BLUEPIN knows that honesty and data-driven expertise are our greatest assets. However fast the market changes, we will keep our clients' asset value first, think from our clients' point of view, and work every day to be the most dependable partner in achieving the best investment results.

BLUEPIN REALTYCEO Choi Kyu-young
Seoul skyline
Unlocking Your Asset’s True Potential

MARKET INTELLIGENCE

Data-driven office market analysis

BLUEPIN analyzes the office market in depth with Gangnam's largest real estate database and real-time market data. Our in-house AI admin updates listing data every day, and rent and vacancy data refreshed every month flows automatically into our leasing briefs and proposals.

BLUEPIN AI admin screen

  • 100,000+

    Building and office records

  • Daily

    Listing updates

  • Monthly

    Rent and vacancy data refresh

  • AI listing management

    AI sorts and organizes listing data automatically and keeps it current

  • Automated leasing briefs

    Built on rent and vacancy data refreshed every month

  • Automated proposals

    Lease and sale proposals completed automatically

  • Advertising automation

    Register a listing once and it is matched and published to online channels automatically

OMNI ASSET MATRIX

One connected process across the property life cycle

Integrated Data & Lifecycle Strategy

From sourcing and acquiring quality assets to financing, detailed leasing and asset management (PM/LM), value-add and the final exit strategy, BLUEPIN's Omni Asset Matrix connects the entire real estate process. With an expert collaboration system and know-how built on time-series data, we keep maximizing an asset's True Value over its whole life cycle — not just its short-term returns.

TRUE VALUE

  1. 01Sourcing & Acquisition
  2. 02Financing
  3. 03Leasing Advisory
  4. 04Property & Leasing Management
  5. 05Value Enhancement
  6. 06Exit Strategy

UNIFIED GROWTH PLATFORM

One database, one team

Integrated Collaboration

When we review a property, we are already talking about leasing and operations. That is because BLUEPIN's market analysis, investment strategy, leasing advisory and asset management experts share one database and work as one team. From market analysis to acquisitions and sales, leasing strategy and space planning, we join each project from day one, design it from the same perspective and see it through to the end.

Joint Workflow

  • Investment Strategy

    • We advise on the best timing to buy and sell office and retail buildings in the key districts of the Seoul metropolitan area.
    • We design tailored portfolios and manage risk through data-driven market research.

  • Leasing Advisory

    • We cut vacancies and raise asset returns with tenant-mix strategies.
    • From startups to large corporations, we propose spaces that fit your headcount, size, budget and preferred district.

  • Market Analysis

    • We assess an asset's potential with a database of 100,000+ buildings and offices and real-time market data.
    • We review location and demand, then lay out an action plan from site selection to remodeling (value-up).

  • Asset Management

    • We track leasing status with rent and vacancy data refreshed every month and act on vacancy risk early.
    • We connect leasing, interiors and restoration in one place to protect and grow the value of the space.

OUR EXPERTISE

Our divisions

INVESTMENT STRATEGY DIVISION

Investment Strategy

Through data-driven market research, we advise on acquisitions and sales of office and retail buildings in the key districts of the Seoul metropolitan area, on investment strategy, and on development and value-up.

Office building
  1. 01

    Transaction Advisory

    We analyze prices and deal flow by district to recommend the best timing and terms to buy or sell.

  2. 02

    Portfolio Design

    We design portfolios around each client's goals through data-driven market research, managing risk and setting up the conditions to reach target returns.

  3. 03

    Development Consulting

    We plan everything from new-build site selection to remodeling strategies that add value.

PROCESS

  1. 01Asset Diagnosis
  2. 02Deal Structuring
  3. 03Market Positioning
  4. 04Counterparty Matching
  5. 05Closing & Post-Deal Support

INVESTMENT STRATEGY · MARKET ANALYSIS

Market Analysis

With a database of 100,000+ buildings and offices and real-time market data, we provide the analysis investors need to decide — from market studies of office and retail buildings to development reviews.

  1. Market Insight Report

    We analyze trends in the leasing and sales markets to support investment decisions.

  2. Profitability Analysis

    We estimate appropriate rents and sale prices and review returns.

  3. Optimal Use Scenarios

    We compare options such as new construction and remodeling to find the best use.

PROCESS

  1. 01Market Data Research
  2. 02Asset Health Check
  3. 03Key Issue Definition
  4. 04Solution Design
  5. 05Action Roadmap

LEASING ADVISORY DIVISION

Leasing Advisory

Using Gangnam office leasing data and tenant-mix strategies, we deliver leasing solutions that work for both landlords and tenants.

Office workspace
  1. 01

    End-to-End Leasing

    One team supports the whole process — from leasing strategy and contracts to interiors after move-in and restoration at move-out.

  2. 02

    Landlord Advisory

    We analyze location, size, lease terms and competing buildings to set a leasing strategy, and reduce vacancies with the right tenant mix.

  3. 03

    Occupier Advisory

    For startups and large corporations alike, we find space that fits your headcount, size, budget and preferred district, and help you negotiate the terms.

PROCESS · Landlord

  1. 01Leasing Plan
  2. 02Tenant Outreach
  3. 03Tenant Match & Terms
  4. 04Signing & Aftercare

PROCESS · Occupier

  1. 01Needs Definition
  2. 02Space Search & Shortlist
  3. 03Negotiation & Selection
  4. 04Signing & Move-in

ASSET MANAGEMENT DIVISION

Asset Management

We manage leasing operations and the value of the space together, securing stable income and long-term growth in asset value.

BLUEPIN INTERIOR

Office interior built by BLUEPIN
  1. 01

    Leasing Operations

    We manage leasing status with leasing briefs built on rent and vacancy data refreshed every month, and act on vacancy risk early.

  2. 02

    Space Value-Add

    BLUEPIN Interior handles everything from demolition and groundwork to HVAC, furniture and AV systems, creating spaces tenants want to stay in.

  3. 03

    Asset Reporting

    Every month we compile building information, lease terms and photos with the latest data to support owners' decisions.

PROCESS

  1. 01Leasing Review
  2. 02Tenant Recruitment
  3. 03Tenant Relations
  4. 04Space Improvement
  5. 05Restoration & Re-leasing
  6. 06Operations Report

CONTACT

Discover your asset's true value with BLUEPIN.

Email us — we reply in English.

BLUEPIN REALTY (주식회사 블루핀부동산중개)

13F Victoria Building, 327 Teheran-ro, Gangnam-gu, Seoul 06150, Korea
T. +82-2-552-1100
E. admin@bluepinrealty.co.kr
Email us

CEO Choi Kyu-young (최규영) · Business registration no. 723-86-03268 · Real estate brokerage registration no. 11680-2024-00367

Office building with a glass facade